Why typography is so important
For any website, the most important component would be the content. So naturally, you would want it to be as simple and straightforward as possible, and not have to worry about visitors trying to decipher cryptic messages hidden behind poor color choices and messy fonts.
“By choosing appropriate font faces, and assigning hierarchy where needed, you can greatly decrease confusion. Leaving visitors happy to stay and read your content.”
The two most important qualities that your text should have are a readable font, and high contrast. Many sites today choose a sans-serif font such as Arial, Verdana, or Helvetica as their base font because they are familiar and very easy to read on screens. They also come standard, so by choosing fonts such as these, you can be sure that the text will visually be the same on every screen.
If your background is a dark color, such as black or deep blue or green, make sure to use a very light font color such as white, or a light version of another color that compliments the background. Neon colors or colors that are similar in saturation or brightness are generally not a good idea to use, since they can make the text difficult to read. ;Keep in mind that about 8-15% of the population has a degree of color blindness. Follow these ;best practices for creating contrast that is visible to visitors have this vision deficiency.